About Me
You don't have to be an elite athlete to fall in love with running.
I certainly wasn't.
Running wasn't always a part of my life, and I didn't grow up dreaming of races or mountains. Like many people, I wanted to become a little fitter and healthier. What I didn't expect was how much running would change the way I saw the outdoors—and myself.
The more I explored, the less interested I became in road running. Instead, I found myself drawn towards forests, mountains and winding trails. Running stopped being about pace and distance, and became about adventure, wellbeing and discovering places I never knew existed.
That passion eventually became Wild Kindness.
Not simply as a running group or a clothing brand, but as a way of encouraging other people to experience the confidence, freedom and joy that comes from moving outdoors.
Coaching has always been about people.
Long before Wild Kindness, I spent more than four years coaching grassroots football for children aged 4 to 13.
Those years taught me something that still shapes every session I lead today.
Confidence comes before performance.
Whether I'm coaching a child taking their first kick of a football, or guiding someone across their first technical trail, the goal is exactly the same: help people believe they can do something they never thought possible.
Today I'm proud to be both a Leader in Running Fitness (LiRF) and a Coach in Running Fitness (CiRF), qualifications that have helped me develop my coaching knowledge and give people the confidence that they're in safe hands.
But qualifications are only part of the story.
The biggest lesson I've learnt is that people don't need shouting at or comparing with others.
They need encouragement.
They need patience.
Most of all, they need someone who genuinely believes in them.
That's the environment I work hard to create every time someone joins a Wild Kindness session.
Why Wild Kindness exists
Over the last few years, I've realised something.
Running isn't really the goal.
Helping people move with confidence is.
Whether that's someone joining Wild Kindness Legends, discovering trail running for the very first time, or simply spending an hour outdoors with like-minded people, I want every session to leave people feeling stronger, happier and already looking forward to the next adventure.
Wild Kindness is built on a simple belief:
Movement should be enjoyable.
Nature should be accessible.
Everyone deserves to feel welcome.
Beyond the trails
When I'm not coaching, you'll usually find me exploring the mountains, forests and trails of Wales with my family and our dog. Whenever we head away in the motorhome, we love discovering new places across the UK and Europe, and I rarely miss the chance to lace up my shoes and explore a new trail.
Those adventures constantly remind me why I started Wild Kindness in the first place. Every new path, mountain or woodland reinforces my belief that movement and nature have an incredible ability to improve both our physical and mental wellbeing.
I'm also passionate about protecting the environments that give us so much, which is why Wild Kindness apparel is produced using sustainable and ethically sourced materials wherever possible.
Looking ahead, my vision is simple.
To continue building a welcoming outdoor community where people of all abilities can discover what they're capable of, one step at a time.
Whether you're joining your first trail session, looking to build confidence, or simply want to spend more time outdoors, I'd love to welcome you to Wild Kindness.
Carl